The important idea to understand is that Video Calling, Video Clips, and broadcasting with Cellicast 1.0 are all complementary and serve distinct purposes.

We characterize the differences between Cellimation and other video services as the "5 A's":

• "Automatic" - activity is captured (and uploaded) automatically. This is in direct contrast to manual capture and upload of a one-off (e.g. 20-second) video clip.
  
  
• "As life happens" - Guests see "live" activity (on their handset or their computer) in as close to real-time as possible. This is contrasted to a Video Clip which does not get updated or changed. Cellimation is unique in its ability to make the capturing of content, simultaneous with its sharing.
  
  
• "Animation" - uploaded images are automatically turned into an animation, which means that arbitrary periods of time can be seen as one video clip. This would not be with alternative technologies unless individual clips were manually sandwiched together and re-rendered, and then re-distributed to a series of users (clearly, not viable). As well, arbitrary speeds can be selected (slow motion or time lapse) as opposed to viewing a video clip at its static recorded speed.
  
  
• "Archiving" - uploaded images are automatically archived for future viewing, retrieval, and animation.
  
  
• "As long as you want" - broadcasting with Cellicast 1.0 can occur for arbitrarily long periods of time, because Cellicast 1.0 images are saved directly to our Internet-based servers. This is contrasted to Video Clips which are substantially limited in recording time (e.g. 30 seconds) due to minimal storage available on most handsets. With the optional tripod, users can upload images "hands-free" for any length of time (24 hours or longer).